Food – Sweet – Winner 2021

Waffle Pucks 

by Cookie Crumbs

Made in Edmonton

$4 to $5 each


Waffle Pucks are filled-cookie treats that bring together food traditions from the backgrounds of husband-and-wife team John and Agnes Osborne. The crust for the Waffle Pucks is a waffle-cookie-shortbread hybrid, based on a shortbread recipe passed down through generations of John’s Scottish family. The couple was also inspired by the filled pastry treats from Agnes’ Asian heritage such as Japanese obanayaki and Chinese mooncakes. By filling the shortbread crusts with sweet dessert fillings, they created individual treats that resemble pucks — the product name acknowledges this and is a nod to the couple’s shared love of hockey.

The Osbornes started Cookie Crumbs as a home-based business in 2016 and they now sell their goods at three Edmonton farmer’s markets: Bountiful Farmers’ Market, Old Strathcona Farmers’ Market and the Edmonton Downtown Farmers Market.

“Our Waffle Pucks’ popularity has come from a loyal following of customers, who have told us that they love the shortbread and the variety of fillings inspired by ingredients from different cultures,” says Agnes. “It’s a highly craveable treat.”

Customers can choose from a range of fillings, including apple pie, salted caramel, matcha cream, chocolate ganache, ube halaya and Japanese cheesecake — a not-too-sweet option that is a customer favourite. Cookie Crumbs also makes Waffle Pucks in gluten-free, vegan and keto-friendly versions.

Photograph: Jared Sych   |   Writer: Carmen Cheng

Made in Alberta Awards

The Made in Alberta Awards celebrate great Alberta products, businesses and ingenuity. By highlighting Alberta-made products through a variety of channels, including digital, in print and in person, the Made in Alberta Awards program supports and promotes local businesses and encourages people to shop local.

Proudly made in Alberta.

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100, 1900 11th Street S.E., Calgary Alberta, T2G 3G2