BEAUTY – Winner 2019

Peppermint Texturizing Shampoo and Black Pepper matte Styling Paste

from Mast Hair

Made in Calgary

$23 and $25

After years of cutting and styling men’s hair out of his Edmonton-based salon, Mast House, Rob Gaspar realized there was a huge gap in the market for hair products not just targeted at men, but specifically designed for men’s unique hair needs.

Since men’s hair styles are traditionally much shorter than women’s, conditioner isn’t usually necessary and the hair is easier to work with when it has a bit of grit and texture. With this in mind, Gaspar partnered with International Labs Canada in Calgary to develop his own line of men’s hair products, the Peppermint Texturizing Shampoo and the Black Pepper Matte Styling Paste.

Mast Hair’s innovative blends include ingredients such as peppermint and jojoba oil (shampoo) and glacial clay and bark extract (paste). Both products smell amazing, with more masculine, long-lasting scents than typical products.

The products are available at Gaspar’s salon or customers can order from the Mast website using the convenient subscription model, meaning new product automatically arrives every few months. The unique, recyclable packaging is also convenient, as the slim, squeezable pouch design means it can easily slip into a briefcase or even a jacket pocket. “The packaging is great, especially for a man who travels a lot. It is modern, clean and manly,” says Tara Cowles, beauty category judge and founder of AW03 Maquillage. “The line is so simple, and goes for what most men really need and use. It’s a different approach.”

Photograph: Jared Sych   |   Writer: Sara Samson

Made in Alberta Awards

The Made in Alberta Awards celebrate great Alberta products, businesses and ingenuity. By highlighting Alberta-made products through a variety of channels, including digital, in print and in person, the Made in Alberta Awards program supports and promotes local businesses and encourages people to shop local.

Proudly made in Alberta.

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100, 1900 11th Street S.E., Calgary Alberta, T2G 3G2