Wild Life Outdoor Adventure Subscription Box

Wild Life Outdoor Adventures was established in 2019 and sent out its first subscription box in March 2020. This might suggest it was created to fill a specific gap in socially distanced entertainment due to COVID-19. However, the sentiment behind the program, which enables families to explore the outdoors and learn life skills such as navigation, shelter-building, first aid and outdoor cooking, without having to plan the adventures, preceded the pandemic, and is still the backbone of the Wild Life business model.

Owner Jenelle Peterson has fond memories of playing outside with her brothers and spending the summers participating in park ranger programs.

“When I became a parent, my brothers and I started talking about how we could give our kids the same kind of experiences we had, in a day and age where we’re competing with on-demand technology and lots of distractions,” she says. “We wanted to develop a way to … create those experiences, whether it was in the backyard or backcountry.”

Wild Life offers monthly or quarterly subscriptions. Each box includes essential outdoor gear, activities, games, crafts and an enamel merit pin. The activities are based on outcomes from the Alberta Education curriculum for Grades 3 through 6.

In the past 24 months, subscription boxes have been sent to every province and territory in Canada, and the brand has recently expanded into the U.S. “We are so privileged to have grown up in Alberta,” Peterson says, “and I feel compelled to share some of that with kids and families across North America, whether they’re living in apartment buildings or rural places. It’s going back to our roots.”

$39 to $45
jointhewildlife.ca