Signature Collection

Jewellery artist Kari Woo first conceived of her Signature Collection in 2001. At that time, Woo was finishing school at Alberta College of Art + Design (now Alberta University of the Arts) with a specialty in jewellery.

During her early years at ACAD, she had learned about continuous- line drawing, where the artist puts a pen or pencil to paper and doesn’t take it off until the drawing is complete. She took that technique and applied it to her own field, shaping jewellery pieces from one long continuous piece of wire.

“It was a bit of a stress-management activity,” Woo explains. “Working with the wire was almost like a knitting or crocheting activity for me in a way, so that’s where it all began.”

Since then, Woo’s early designs have evolved into the current collection, which judges praised for its versatility and timelessness.

Crafted with materials such as sterling silver and solid 14-karat gold, Woo’s pieces can work day-to-night, so the on-the-go wearer doesn’t have to switch out jewellery for different occasions. The collection includes earrings, bracelets and necklaces, and they can be dressed up or down based on the mood and taste of the wearer, whether they’re looking for a statement piece or a minimalist hoop.

Woo’s designs are a true embodiment of the idea that less is more. She describes her Signature Collection as “a direct response to the increasingly complex world that we live in and contend with every day.” Always elegant and accessible, the collection sees the beauty in day-to-day life. The pieces are also accessibly priced, allowing those on a modest budget to enjoy the luxury of custom artisan jewellery.

“I aim to simplify life by creating jewellery that can be worn all day, every day,” Woo says.

$24 to $295
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